How Many Leads Are Lost to Negative Search Results?

Most customers which are almost 90 percent research about a brand or product before going for the product or service today. With even 1 negative review or article, research indicates that companies lose almost 22 percent of their prospective customers.

If there is anything negative about the brand or product most customers tend to doubt the brand's integrity and this creates a contrary opinion and a bad background for the company.

Also, research indicates that if there are more than one negative article or review then the loss of prospective customers becomes double to almost 40 percent and also if negative comments and opinions are seen on organic search results then the company and brand loses almost 60 percent of prospective clients and customers.

With 4 or more negative reviews or opinions the company loses a substantial 70 percent of potential customers and thus now companies are taking negative reviews and opinions seriously and are trying to counter them by providing better products and services and taking ORM services with digital marketers.

V4B digital is the best online reputation management companies in India the US and is very successful in improving the reputation of a company or brand online. It also conducts fantastic SEO’s, thus making your brand a success.

HOW REVIEWS AFFECT THE BUSINESS

As per Harvard Business Review, if there is even a small one-star increase in rating, the increase in revenue is almost 5-9 percent. Also, the research indicates that positive or negative reviews are polarized viewpoints and companies should also encourage those who are in the middle and are mildly satisfied to write positive reviews for the company and this will help the company to improve its reputation and also earn more profits.

According to a report by Hub spot, almost 60 percent of consumers researching the products feel that the reviews from other customers are trustworthy and worth considering.

Even if there is a single negative article then 22 percent customers avoid doing business with the company entirely.

Out of the 90 percent, individuals researching about a brand online 60 percent people trust reviews by others and thus this shows that negative reviews and articles destroy the reputation and revenue of the organization

CALCULATING THE SALES LOSSES FROM NEGATIVE REVIEWS AND ARTICLES

The company loses 1 out of 5 prospective customers with even one negative review or article.

The formulae to calculate the loss is as follows:

.(Leads x Closure Rate) x (Customer Lifetime Value) x 22% = Rupees Loss

With negative articles and opinions on the first organic search page, the losses will be much higher than if the negative article comes on the second or the third place. As per a study, only 5 percent of people go to the second page in a search result of Google and this makes it critical for companies to create positivity on the first page itself by applying positive ORM services.

ABOUT V4B DIGITAL

V4B Digital Solutions is a leader in Online Reputation Management & Digital Marketing domain. We believe in timely deliveries of the milestones and also maintain a transparent system for our clients by educating them time to time about the process. With the experience of more than a decade in serving corporate/SME’s /Individuals & Business Owners, we have a strong foothold in the industry.

We have a team of experts who always at the front foot to understand the client’s need and address them amicable by providing them with a tailor-made offering. We always make sure that we should not make any over commitments and focus on timely deliveries of the results which sets us apart from the Crowd.

Read More - 6 Key Elements to Writing a Compelling Brand Story

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6 Key Elements to Writing a Compelling Brand Story

Building a story around your product gives a face and a personal touch to your product and more and more people will then identify with the brand's message. You can also give the message in short stories as to how the brand transformed the life of the customer.

V4B digital is the best online reputation management companies the US and is very successful in improving the reputation of a company or brand online.

6 Key Elements to Writing a Compelling Brand Story:

·         SHOW THE TARGET AUDIENCE AND KEEP AWAY FROM TELLING

Just talking about how great your brand is will not do. You can use all different kinds of adjectives for your brand but unless you live those values, the message will not go across to the target audience.

Instead of telling how great your brand is it is much better to show it through a story or a person. Tell them how the products and services helped the person improve his life, make the brand personalized by adding a face to the story.

·         CREATE A LONG TERM STORY WHICH CONTINUES

Do not just create one short story. Instead, create a continuous story, which systematically displays the journey of the customer and how your company helped him through your products or services. Make it a point to take one face, then put that person in many different situations, and show how he excels in them by using your services or products.

·         BE CONSISTENT IN YOUR MESSAGES

Do not say too much. Stick to short hard-hitting lines. Also be consistent in your message or else the customer will get confused and ignore you completely.

Your message should be short and precise and it should be to the point. The customer should be able to identify with your message. For example, NIKE says ‘just do it’ and all its commercials emphasize and stress on that point. Similarly, you should also create a short simple message and stick to it to garner more customers.

·         LET YOUR BRAND STORY TELL YOUR STORY

The brand itself should tell the story of how it was created and you can do that by making a short advertisement as to how the brand was formed and what are the driving values of the brand.

Your company’s story thus becomes part of the brand and the customers can identify with your struggle and achievements.

·         KEEP YOUR AUDIENCE ENGAGED AND INTERESTED

It is also essential to keep your target audience engaged and interested. You can do this through humor or emotional content. You can make the customer laugh, this is the best way of getting his attention, and you can connect to universal emotions like patriotism and family first which most customers believe and practice.

·         MAKE THE STORY EFFECTIVE

You should gauge how well your message is being received. There is no point spending money on advertising if the message is not reaching the target audience and thus you need to think like the customer and then customize the message so that the customer can identify with it.

Thus through creating an engaging story, personalizing it and appealing to sentiments and emotions you can very well connect with your digital communities and sell them your brand’s product and services through a well-scripted story.

ABOUT V4B DIGITAL

V4B Digital Solutions is a leader in Online Reputation Management & Digital Marketing domain. We believe in timely deliveries of the milestones and maintain a transparent system for our clients by educating them time to time about the process. With the experience of more than a decade in serving corporate/SME’s /Individuals & Business Owners, we have a strong foothold in the industry.

We have a team of experts who always at the front foot to understand the client’s need and address them amicable by providing them with a tailor-made offering. We always make sure that we should not make any over commitments and focus on timely deliveries of the results, which sets us apart from the Crowd.

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