WHY IS ONLINE REPUTATION MANAGEMENT IMPORTANT FOR YOUR BRAND?

The internet is a space for infinite, unbiased, not changed information, whereas logs and different social mediums like Facebook, Instagram, Snapchat, and other people were sharing their views on different subjects in one place. Have you ever taken this into consideration that many brands and businesses share a clean image and are under constant scrutiny from the general public of their views? That’s where we step in! Online reputation management services are crucial for any brand. We at V4B Digital, make sure that your brand speaks louder than words!

We list down a few reasons on how online reputation plays an important role in creating the social presence of your brand. There are so many digital campaigns that you can run, and hereby we list down a few;

1. Improve your Sales

Well, there is no lie in the fact that almost each one of us does proper research before making a final purchase. A lot of customers purchase on the basis of the customer ratings on the product. Studies have reported that the conversions got doubled from 50% to 100% after Once the customer sees it is rated as five stars. If you are a brand owner and wishes to know what customers are looking for, then V4B Digital can share the exact same message & reach the maximum number of people.

2. Build Trust and Credibility

A brand requires the trust of its customers. This is the first step to success. We are sure that you must be aware of the negative content and the branding that spreads like wildfire in the virtual space. If your customers don’t have the confidence in your brand, then there is a high probability of negative publicity. It becomes very difficult to gain the trust of your audience back again. Along with this, the costs also become higher. Then you have the right target audience, and your sales get enhanced in a positive light.

3. Flaunt your Best Side

Before you get on a collaboration with various corporations, investors, and banks, make sure that you have the best virtual image. As many of the individuals and potential investors will be doing their beforehand research and on the basis of the same, they’ll be making a final decision. You must have gone through the Google questions that comes when someone is researching for your business on the internet, such as:

* Never use Again

* Would not recommend this to anyone

* Worst experience of my life

Conclusion

Well, we cannot emphasize any further how online reputation can make or break your brand. If the brand has a positive reputation, then it can open new doors for more business. For more queries, feel free to contact at 9560837456 or drop us an e-mail at Support@v4bdigital.com.

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Why Does Your Company Need to Hire an Internet Marketing Agency?

Internet marketing incorporates many forms of marketing. These include email marketing, social media marketing (SMM), search engine optimization (SEO), and pay per click (PPC) campaign management. Apart from this, an inbound marketing team would always need to look out for viral or trending posts. But, this isn’t possible if you have an inbound marketing team because if they are on leave then your work might suffer. This is problematic , especially during national holidays. However, the same cannot be said about an internet marketing agency like V4Bdigital.

Apart from the benefit of being available anytime, an internet marketing agency like V4Bdigital can offer many other benefits. It can provide a greater return on investment (ROI) for all marketing campaigns and tasks. If you outsource a company then you need to worry only about meeting the potential customers for your company.

An internet marketing agency will also free you from worrying about hiring the right marketing employees. Additionally, you won’t have to train as well as manage payroll, and salaries of your employees. An outsourced marketing company can deliver the best results for you based on your budget, and campaign requirements. It can do so after looking at your old campaigns, budget, and sharing valuable content. Apart from managing the best ROI from your paid campaign, there are other benefits.

Your website needs to increase traffic all the time so that you can meet the right and potential customers. This can only happen if you manage your SEO and SMM properly. An internet marketing agency takes care of this requirement. It manages SEO by increasing organic search results, link building, on-page SEO, keyword research, content marketing and generating activity reports. Also, it manages SMM by setting up social media accounts, creating a buzz, increasing customer engagement as well as satisfaction, increasing social votes, and followers. So, go ahead and hire your digital marketing agency.

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The Secret To Having A Strong Online Presence

In a world where consumers have instant access to information, the best brands are those that provide accessibly, relevant, and valuable information in the online realm.

According to various reports from Google, users are not defined by a long chain of consumer behavior anymore. For example, how long does it take you to decide to make a purchase or book a getaway? These user habits take place only in seconds, a term coined “micro-moments” by Google.

As the best Internet marketing agency, we know how to meet your target audience during these “micro-moments” and provide them with a strong message that sells.

Accessing the “now”

How many times have you browsed the internet or an application while waiting in line or commuting to work?

We believe that even the right message needs to be optimized to make an impact. This is where our experienced web developers have made a big difference in improving our clients’ online presence.

By redesigning their website into a responsive grid with a flawless user interface (UI), visitors now spent a long time on their page. This, along with other changes, improved their SEM & SEO drastically, allowing them to rank higher on search engines.

Our creative designers implement innovative coding, technology, and design trends making for an unparalleled web user experience (UX), allowing your brand to be brilliantly showcased online. Armed with an award-winning marketing agency, you will be ready to meet your audience with powerful and engaging information, the moment they are searching.

How to make your website stand out

Optimize your SEM and SEO – let a skilled website designer help you increase your ranking in online search results so your intended audience can find you easier.

Upgrade your user interface (UI) – strong performance and increased web responsiveness allows your user to navigate through your content more efficiently, and enjoy doing so.

Upgrade your user experience (UX) – a trendy design using the right would increase engagement and overall time spent on your website! Here, graphics that are at par with your brand, animations and even the typography plays a huge part in holding your user’s attention and changing the way they think about your brand.

Use the right content management system (CMS) – the best marketing consulting firms will audit your current webpage or advise you on the best platform to use based on your content and requirements (such as WordPress, Drupal, Joomla or even custom builds). Correct CMS and API integration is essential to have a functional website or landing page.

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The Keys to Epic Engagement on Social Media

It doesn’t get much better than a moment of the delight on social media.

We love the brands that deliver these moments to customers (as customers for some of these brands, we particularly love when it happens to us). And we at V4B Digital Solutions aim to deliver delight on a regular basis when we interact with customers online, too.

Social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and questions.

Should you are replying to everyone?

How can you make sure you capture all your mentions?

What are the best ways to respond quickly?

In this post, we’ll run through some of the reasons why investing in engagement makes business sense, and we’ll touch on the specific tips and workflows to master engagement on Instagram, Facebook, and Twitter.

One of the quickest and easiest ways to set yourself apart on social media is simply to reply. If you reply to all your customers, all the time, with a helpful and happy response, then you’re really ahead of the curve.

That’s right, all it takes is engaging with the people who want to engage with you. You’ve probably heard this stat before:

“88% of brands don’t respond to messages that need a reply.”

Really! You can be among that elite 12 percent, simply by engaging. 

We’d love to give you some tips on how to do just that. 

Before we get into the specifics for tools and workflows on the major social networks, let’s start by discussing some of the benefits and “why” for social media engagement.

We want to help you get there. Here’s a guide on all things customer support and social media with dozens of tips that you can implement today and begin to delight your customers by an InternetMarketing Agency.

1. Social media engagement is public

With social media engagement, you will naturally amplify your brand’s voice and tone, plus you’ll have your interactions front-and-center before a larger audience. 

(DMs excluded.)

Think about some of the private interactions you have with your customers, like with traditional customer care channels like email, which are private, 1-to-1 interactions. But with social channels like Twitter, these interactions can be public — at least to start. The same goes for engaging with your audience in Instagram comments or Facebook reviews.

You’re already wow-ing your audience in other channels like email and live chat. 

With social media, the awesomeness you’re delivering is visible to everyone. Those amazing audience interactions that create strong word of mouth marketing for you are now amplified to a much larger audience. Existing and potential customers get to see firsthand that you’re responsive and actively supporting your products or services. 

2. Social media engagement is fast and focused

You can deliver delight very fast and in a focused way, chatting with your audience about specific topics and campaigns or helping solve particular problems that they’re facing. 

With a focus on the short and sweet, something magical happens:

* The barrier to entry for your audience drops dramatically. They have an easy way to converse with you, anytime. 

* Focused and specific topics mean you can reply faster and engage deeper. We love diving into a marketing conversation with our audience members in a Twitter thread or helping answer questions in a DM

3. Social media is where your customers are. You can achieve a huge scale of engagement by being responsive on social media. 

We get a vast majority of our audience is on social media throughout the day. It’s where they’re at and where it often makes the most sense for them to reach out and get in touch. 

We have more than 1,000 conversations a week on social media!

That’s a lot of eyeballs on screens. Social media channels provide an easy outlet for customers to switch from browsing to chatting at a moment’s notice. More and more those chats are pointed toward brands on social media where customers are beginning to expect quick answers to their problems and authentic engagement with their conversations.

One of the best ways we’ve found to make sure you catch all these conversations is to use a social media engagement tool. There are a lot of great ones out there. For any questions, feel free to contact us at 9560837456

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Do you need an Agency for Your Social Media Marketing?

Some of the very best brands on social media get by with a little help from their friends — agencies, consultants and strategists.

If the agency route is one you’ve thought about exploring, then we think you’ll find a lot to love in this collection of agency advice, tips, and strategy. Or if you already have an agency on board, then hopefully some of our examples will inspire your next collaboration.

Keep reading as we discuss how to know if you need an agency, which factors to consider when looking for an ideal partner, and some examples of agency partnerships done well. We hope you find just the advice you need here!

Several of the most beautiful and effective brands on social media get the job done with a one-person social media team or a small group. 

Many brands have chosen to go the ultra-lean route: Hiring an expert like V4B Digital Solutions and giving us the resources to make magic happen. More and more, those resources take the form of a marketing agency. 

And this fits with the way that the agency landscape has evolved, too. Most recently, there’s been a shift toward project-based agency work rather than the “agency of record” model that used to be the standard.

First things first, how do you know if you need an agency?

It can be hard to know when to look for help. There are costs involved: both monetary and time. Even more so, you’re probably used to do most social media work solo, it’s tricky to know when to ask for help.

If in doubt, we think these questions can be good to think on:

* Are you struggling to get more followers?

* Are you struggling to increase your engagement rate?

* Do you need an outside perspective and expertise on your social media strategy and goals?

* Are you unsure how to see or measure ROI for your social media marketing?

* Do you feel unable to achieve your social media goals because of constraints on your time and resources?

* Do you have an extra budget for social media and aren’t sure how to get the best use out of it?

Answering yes to any of these questions would be a signal to give agencies a closer look.

It can also be useful to get a sense of what exactly a social media agency can do for you. They can do a lot! I know the list surprised me the first time I saw it. There’s a ton beyond merely content creation. 

Just check out this list:

* Agencies can help with the basics of social media management — using tools like Buffer to plan and schedule content, plus replying and engaging with users

* They can come up with your social media strategy

* They can execute your strategy

* They can do paid social

* Content development

* Community management

* Analytics and ROI analysis

The most common solutions that agencies provide are social media management and paid social. But truly, whatever you can dream up for social media, an agency can help make it happen.

Thanks for reading! Feel free to connect with our team at 9560837456

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3 Digital-Marketing Tips for Bootstrapped Startups

Launching a bootstrapped start-up comes with a competition of millions of other start-ups that consumers are bombarded with quirky/sales & marketing messages throughout. Now that you want to make your presence available to your target the audience, you must take the specialization into the digital marketing steps that will go a long way ahead! We at V4B Digital are an Internet Marketing Agency which lists down a few marketing tips for budding start-ups:

1. Social is the new Black!

One of the most cost-effective tools to market your newly-established start-up is via social media. It offers an easy medium to reach millions and promote your brand at a shoe-string budget. Create your brand’s voice with this medium and know that consistency is the key. There are various apps like Buffer where you can frequently create a uniformity of the posts and streamline them daily or alternatively, however you may like to publish.

2. Small steps will lead to a big way!

All the social platforms have their own importance; try doing small investments and experiment with the best ROI for your start-up. While Twitter still provides a good amount of organic engagement, the microblogging platform also has paid solutions for businesses, with one being sponsored tweet. By providing a sponsored tweet, higher engagement will most likely to occur with followers. Sell your unique selling proposition which will give confirmed results, create some engaging content that users will pay to play.

3. Do outreach yourself: 

Content is your king. Make sure that you’re outreaching and following the right set of target audience via effective content marketing. Amplify your content via various branded tools to make it a steal-deal for your start-up.

There are so many clients and customers that will reach out in LinkedIn groups or industry forums, and contribute to other popular sites that your consumers might visit. Invest a few hours a week to outreach or off-site writing and you're the start-up will begin to gain traction in no-time!

Well, we won’t deny that a bootstrapped start-up does not get enough funds, and to make it reach to millions of eyes is a hard task. The few pointers like keeping the marketing costs low and capitalizing on successful digital opportunities, it’ll make sure that you improve your brand’s visibility without sacrificing a large budget. For any queries, feel free to contact us at +(91) 9560837456 or drop us an e-mail at Support@v4bdigital.com

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3 Design trends in Graphic Designing for Digital Marketing

As the old man said once, “Everything old will become new someday again”. 2019 has witnessed it definitely. Are we right? The sudden shift in design has set precedence for many more years to come. The dynamic trends of Graphic design have taken the center stage with the new, freshly-brewed and contemporary twist added to them. Few of these trends consist of exploring the 3-dimensional realm, high-standard photography and vibrant color palettes.

We as an Internet Marketing Agency are definitely fascinated by the designer world and looking forward to experimenting more in the space. Below mentioned are the top 3 design trends which we will surely incorporate in our marketing strategy and engage other brands too! Have a look at some of them:-

1. Gradient or Colour Transitions

Gradient or color transitions, which were already a rage till late 2007, made a huge comeback when Instagram upgraded its logo with a gradient background. This trend has been on the rise ever since. Colour transitions have diverse and modern applications that are vibrant, smooth and flexible to flat design aesthetics.

2. Creative Typography

Typography for the digital space is more than often an extension of its print counterpart. This trend has just gotten bigger, bolder and better! The only limitation to your typography style is your imagination. Contrary to popular belief, typography is never seen as a minuscule part of the design, but a form of the design itself, coupled with an artistic twist. While usual sans serifs fonts remain as fashionable as ever, you can also get creative with designer, artistic and hand-made fonts.

3. Responsive logos

 Responsive design is one that adapts to all screen sizes. However, since the logo of a company is one of the smallest elements on the screen, creating a mobile-responsive logo without losing the visibility of all its elements is one of the main challenges faced by designers. The ingenious solution to this lies in making versions of logos for different screens. Logos have become adaptive, with different versions for mobiles, tablets and desktop devices.

Now that you are aware of what are the top design trends of 2019. It’s time that you implement these in your brand strategy and attract more potential consumers. With the help of V4B Digital Solutions marketing approach in your designs, let’s create the fusion. Contact us today at +(91) 9560837456 or you can also mail us at Support@v4bdigital.com

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Have an online store? Follow these top E-commerce platforms

As the global & Indian e-commerce market is increasing at an alarming pace, we are viewing many new ever-changing trends. When you start a new e-commerce venture, there are a lot of elements that have to be known and understand from scratch. Any business requires a bit of consideration into the plan.

The primary step comes as the content management systems and multiple platforms which has increased over the past few years. In such cases, figuring out which platform should your e-commerce label use when you’re looking to build your venture can be a bit confusing - especially when you aren’t from a technical/e-commerce background. But, here we, V4b Digital Solutions which is one of the best Internet Marketing Agency your rescue! We have hand-picked 5 best E-commerce platforms for you. Know more about this blog!

1. Shopify:

This has been the simplest yet the most renowned name in the e-commerce industry. Shopify has won hearts and the facts state that close to 7,75,000 sites have been using Shopify.

2. BigCommerce:

Second, on the popular list is the Big-commerce which boasts of giving all the e-commerce solutions and the facts state that more than 51,977 sites approximately*, have been built on Big commerce.

3. Zepo:

The Mumbai-based Company, Zepo has helped more than 1200 e-commerce stores at the present and it has also raised an undisclosed amount of funding in December 2014 for its expansion-driven plans.

4. KartRocket

This company is based out of Delhi, KartRocket. It has powered more than 1900 stores via its platform and snapped up almost $2 million investment in January 2015 for the exceeding funding of its expansion as well as curate innovative and nation-focused solutions for the products.

Conclusion

Although each and every platform has its pros and cons, as we say and selecting the best one will depend upon your business model and requisites. If you are going in for a hosted platform, Shopify or Zepo (if you prefer a local player) might be the best options, while if you are looking for a Content Mangement System, then WooCommerce would definitely work best. This, however, is based on our earlier experiences and we would definitely love to hear what your experience says.

If you’re a retailer looking to get into the bandwagon of the e-commerce world, please feel free to contact us at+(91) 9560837456 or you can also mail us at Support@v4bdigital.comand we will gladly assist you!

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4 Golden rules for writing effective ads

 Writing effective ads is not everyone’s cup of tea! Also, you must be aware that advertisements are an integral part of marketing. An ideal advertisement can make or break your business. When you look forward to the things from a broader perspective, you will understand that the milestones remain intact!

Transform it via one of the best Internet Marketing Agency, V4B Digital Solutions provides golden rules on how you can set the basis of your expectations that!

1. Flaunt the pros

Everyone wants to know “what’s inside for me”, so show off blatantly while writing ad copies. Exploit the advantages that the product is the best solution ever happened to an individual. Craft a message that you can now save money when you buy this, something likes this makes the audience get to drool over.

2. Know your competitor’s weaknesses

Let’s explain this by quoting an example of the latest ad campaign run by Burger King, they revealed by saying “Why to work 4 a clown, when you can work 4 a king”. Although it was directed for recruiting but such an ad was effective enough to entertain a lot of individuals.

Have proper research on your competitors and then craft a message which does the comparison.

3. The length must fit the objective

People ask us what should be the length and how many characters I we need to create. Look like that, it has to fulfill the purpose of your goal achievement. It should have complete information if you want somebody to get indulged with purchasing. 

4. Always end with a positive message.

Hands-down, Positive advertising is the best. You need to satiate with the buyer’s hopes so keep the impression likewise. The reader should bound to read it till the end so that he/she can make a purchase out of it.

We don’t mind taking credit in creating master ads that craft a prospective message to the people out there. Don’t forget to ping us at +(91) 9560837456

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Tips to rank as no.1 on Google

Who doesn’t want to be the spotlight of the show?

All the business owners love getting lots of traffic on their website so that it crashes every day! Here’s why the potential of the leads generation increases day by day. It also gives a tough competition to your competitors to stay ahead on the lane.

Not even sure where to start? Fret not, V4B Digital Solutions is one of the best SEO Companies in India. Improve your rank on Google with our helping hand! Tune in to know more.

1. SEO-rich content.

You can also read our previous articles where we have shouted our lungs out that how important Search Engine Optimization is for the initial years of your business. It is the no.1 ingredient, resonates with those keywords with respect to your audience.

2. Content marketing is the Key!

Use different ways, such as social media marketing, e-mail marketing, influencer marketing, etc.

The more integrated your marketing strategy is, the more it’ll spread to all the channels. 

3. Make your website convenient with all devices.

Be it an IOS or an Android, the website has to be accessible with all the devices and should load quickly. You can speed up via various online tools like Walmart.

4. The .com domain works wonders!

We’ve concluded that .com works the best if you want to rank as #1 on google. Don’t hesitate to use your keywords. The URL will help you in branding.

                                                                          

Hope these hacks help your budding business to grow more in the future years. Keep these points in mind while curating content for your website, and you’ll be able to make good numbers in no time! If you’re still not convinced, then let us reach you back. Drop us an email with your contact details on Support@v4bdigital.com

Read More: Internet Marketing Agency 

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Jewellery Brand? Grow your business digitally with V4B

“You can not buy engagement but you have to build engagement.”

The above quote is rightly said in terms for digital marketing. A great digital marketing strategy done by a great agency like V4B Digital can do wonders out of voids! Hands-down, it is a leading digital marketing company in India.

Struggling with a jewelry brand? We have got your back! We understand that you firmly believe in the sheer concept of “the customer is the queen”. For having daily store visits every now n then, there should be some kind of brand awareness. Elevating that awareness comes via digital platforms. Mark your territory with these tips and tricks in the jewel-space!

1. Brand image is a crucial aspect. Craft a dainty story on your website so that it’s aesthetically pleasing. The best website can attract customers from everywhere. Even if people are visiting your showroom for the first time, they may not buy it in the first place and would ask for your website. So that they can later make up their minds and be a loyal customer for life!

2. Do a Search Engine Optimisation check. Use proper keywords. Research about them prior. You need to do everything in order to build your brand reputation and make it appear on the first search bar. We help you create relative content or your website that can attract the target audience.

3. Create engaging content. The Internet is flooded with lots of informative content. Make use of an effective digital marketing agency and get creative copies flowing throughout. You will be needing to go to that extra mile for extra leverage to upgrade your business!

 Grow your business digitally with V4B. Social media also drives a lot of engagement. You can contact us at +91-9773688337

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What monitoring on your internet presence actually means?

If you run an online business, it is definitive that you have an online presence. When customers come to know about you, they are likely to research about you and your company. For this, they prefer going on social media or read reviews about you.

And 75% of the times, people are more carried away by the negative reviews. This just builds a negative impression of your business in the eyes of the customer. May your business be the best in the market, It is not easy for a business to control over what people write about you unless you have the support from an online reputation management company like V4b Digital.

Because of social, media, it has become very easy for people to spread negative content about any company or brand. It is your responsibility to safeguard your name, business, and reputation.

What V4b digital does?

V4b Digital monitors and manages your online reputation which is also very important for your offline presence. You get two benefits in one investment.

With V4b digital at your back, you will be ensured that your brand name is protected and therefore creating a good image of your overall performance in the industry.

Your online presence is your most valuable asset. V4b Digital helps in monitoring the negative news articles, videos and online reviews on your top searches and with related to your business.

Social media monitoring:

If your online presence also includes social media, V4b Digital helps monitor them as well. It monitors your Google search results, online reviews, news forums as well as your social media networks.

It gives you the power to manage and control your social profile with the help of modern digital technology that separates the good reviews from the bad ones and filters your image from within. 

Read more:- A check on your presence on the Internet

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A check on your presence on Internet

Over time, if your business is running successfully but still lacks growth, you need to check on your image in front of your customer’s eyes. Your image plays a very big role in determining where your over all business is heading. You need to keep a check on your online image, may it be your website or your social media handles, you need to ensure you are in the good books of your target audience.

The need of ORM for your company:

This image will not only help you currently but also will map a good future of your company. For this you need to have an ORM company like the v4b Digital that takes care of your online presence on social media networks, review sites, blogs and a lot of other places over the Internet.

These platforms are a way for the audience to express their views and opinions abut your company. These reviews and remarks can be taken into due consideration by you as a company to build the best of your business but in the long run, these negative criticism will only contribute to a harmful image in the eyes of people.

Review management:

But the only issue lies here is the time to deal with all this. These reviews might not even come from just one source- customers but also from your ex employees, competitors. These reviews will have a direct impact on the image you are maintaining on the digital platform.

V4B Digital as your savior:

V4b digital will assist you & will monitor all the reviews that have been shared about you on the internet and help in managing the negative reviews.

They are experts in dealing with online reputation which includes spotting any negative posts, reviews or blogs on any platforms over the Internet from time to time and eventually creating a reliable and filtered image of you in the market as well as in the eyes of your target audience.

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