ONLINE MARKETING IN UNCERTAIN TIMES: HOW DO YOU DO IT?

We understand that there has been a lot of fear, frustration, in and around these days. All the businesses are undergoing through a tough time all across the globe.However, for all the business owners, pulling themselves and striving for new opportunities is the only way out. You need to reduce as many costs as possible, and wait for everything to return back to the normal stage. This may involve your marketing budget, other regulations, and dictating your business strategy through government norms.

 

V4B Digital Solutions explains how can you do online marketing in uncertain times like these. Read further and watch the video below to know more!

1. Double Down On Content Marketing

The virus has affected the world and so has affected the businesses. More than ever before, customers require connection points to get associated with their clients. You can create meaningful and intriguing content out of the same. As you try to shift your content marketing strategy, try different types of content such as presentations, videos, Infographics, podcasts, e-books, etc. anything that suits your business requisites.

 

2. Relationships over links

It might be the perfect time to switch from traditional Link building tactics. Especially for when you are a website owner and are struggling to remain in the business in a consistent form. The primary priority is to send the link authority. Understand how the link building relationship works, if you want real traffic on the website, you need to research. In order to achieve leads back and forth, your intent needs to be right!

 

3. Retool Your Website

There is a high probability that the website that you are preparing is not ready for the current situation, the pandemic. After all, who would have predicted that it will be here for a long time? However, being said that, it is one of the perfect time to update your ‘About us’ section. Make sure that you put all the relevant information with all the disclaimers and other necessary information as per your audience's requisites. It is an ideal time to remove those things that are not appropriate right now and highlight those that will remain in high demand, such as face masks.

 

4. Focus on Keeping Current Clients

To attract new clients should always do mean a strategy for the business. But in order to generate more leads and attract new clients, do not forget your current clients. Retention should be the main focus! You need to be completely dedicated to what you already have in the present. Try backing on the budgets and other relatives' stuff.

 

 Getting Through This

Make sure that you are thinking strategically for your budgets and for your marketing strategies. For more precision, please feel free to contact us today!

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IT’S TIME TO START DOING S.M.A.R.T. SEO

There is no doubt that people are highly motivated when they start of the newly established business or when the new year begins. Yes, that includes making serious resolutions as well!

 

V4B Digital Solutions explains how can you step up on the right strategy and lay a strong foundation with the implementation of the S.M.A.R.T. goals.

 

Specific Goals

It can be difficult to measure the success track or the progress of how your SEO strategy is working out for your business. Yes, it is subjective. If you wish to rank as number one for specific keywords, you need to look out for the specific keywords. This can be ranked for a small-sized to medium-sized businesses. Another important feature about achieving these goals is that company must be aware of the specific goals that have set the objective at the beginning itself.

 

Measurable Goals

Now that you have already set the goals in the initial phase, once your face is completed it becomes easy to measure those goals. To be honest, a goal that is stated without any measurement is pointless. If you wish to rank your website as number one, we need to increase the traffic on your website by overlooking the analytics. Thus, it will lead to an increase in sales and greater revenue. Try breaking your bigger goals into smaller and specific goals such that you can attract all the demographics and also keep a track on who all are visiting your page.

 

It will help in a few of the factors for your business, such as:

 

* Rank for main converting organic and local keywords

* Rank for secondary benchmark organic and local keywords

* Citation flow

* Trust flow

* Trust and citation balance

* Link-building metrics

* Total links built

* Number of links from authority sites

* Number of links from relevant sites

* Real-world metrics

* Increase in organic traffic

* Increase in number of pages on the site that generate traffic

* Increase in non-branded search traffic

* Percentage increase in organic conversions

* Organic Impressions

 

If you’re unable to measure your SEO goals, then you have not created an S.M.A.R.T.strategy. and you will find a hard time to achieve all the objectives.

 

Achievable Goals

Always remember that you are setting up with achievable goals. Before setting up, make sure that you question yourself:

 

* Do you have the resources to hit these goals?

* Do you understand how those goals will actually impact your business?

* Are you in the same league as the players who currently dominate the search engine results page?

* Are you ready to deal with the increased traffic?

 

When you create a goal that is achievable, it helps you with the possibility of getting it done and fulfilling with a positive result.

 

Relevant Goals

If your SEO goals, involve the targeting of a few specific terms and remains highly competitive. You will certainly have a tough battle to fight against. It requires realistic expectations for the analysis and assessment of the better resources of the companies.

 

Failure on the waste of resources and the time, followed by frustration can lead to stemming from no disparities between a business goal and insufficient resources. The ‘R’ in the S.M.A.R.T also stands for being relevant. Always make sure that all the keywords that you are looking for are relevant to the products that you are selling your services to.

 

Timely Goals

As long as you are setting up all the goals, it is important to find them with the specific timelines. Make sure that you are not taking a much longer time than required. There is a specific search ranking algorithm that Google follows. Make sure that you take help from a distant marketing agency, to stay ahead in the game. If you wish to seek positive results, you need to be realistic and aim for achievable and timely results!

 

Conclusion

It takes patience and perseverance to formulate and further to win a S.M.A.R.T. SEO strategy. If you wish to gain all the marketing goals and succeed in your business, make sure that you follow these tips. For any queries or concerns, please feel free to give us a call at +919560837456 or you can also visit our website here: https://v4bdigital.com/

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