The Keys to Epic Engagement on Social Media

It doesn’t get much better than a moment of the delight on social media.

We love the brands that deliver these moments to customers (as customers for some of these brands, we particularly love when it happens to us). And we at V4B Digital Solutions aim to deliver delight on a regular basis when we interact with customers online, too.

Social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and questions.

Should you are replying to everyone?

How can you make sure you capture all your mentions?

What are the best ways to respond quickly?

In this post, we’ll run through some of the reasons why investing in engagement makes business sense, and we’ll touch on the specific tips and workflows to master engagement on Instagram, Facebook, and Twitter.

One of the quickest and easiest ways to set yourself apart on social media is simply to reply. If you reply to all your customers, all the time, with a helpful and happy response, then you’re really ahead of the curve.

That’s right, all it takes is engaging with the people who want to engage with you. You’ve probably heard this stat before:

“88% of brands don’t respond to messages that need a reply.”

Really! You can be among that elite 12 percent, simply by engaging. 

We’d love to give you some tips on how to do just that. 

Before we get into the specifics for tools and workflows on the major social networks, let’s start by discussing some of the benefits and “why” for social media engagement.

We want to help you get there. Here’s a guide on all things customer support and social media with dozens of tips that you can implement today and begin to delight your customers by an InternetMarketing Agency.

1. Social media engagement is public

With social media engagement, you will naturally amplify your brand’s voice and tone, plus you’ll have your interactions front-and-center before a larger audience. 

(DMs excluded.)

Think about some of the private interactions you have with your customers, like with traditional customer care channels like email, which are private, 1-to-1 interactions. But with social channels like Twitter, these interactions can be public — at least to start. The same goes for engaging with your audience in Instagram comments or Facebook reviews.

You’re already wow-ing your audience in other channels like email and live chat. 

With social media, the awesomeness you’re delivering is visible to everyone. Those amazing audience interactions that create strong word of mouth marketing for you are now amplified to a much larger audience. Existing and potential customers get to see firsthand that you’re responsive and actively supporting your products or services. 

2. Social media engagement is fast and focused

You can deliver delight very fast and in a focused way, chatting with your audience about specific topics and campaigns or helping solve particular problems that they’re facing. 

With a focus on the short and sweet, something magical happens:

* The barrier to entry for your audience drops dramatically. They have an easy way to converse with you, anytime. 

* Focused and specific topics mean you can reply faster and engage deeper. We love diving into a marketing conversation with our audience members in a Twitter thread or helping answer questions in a DM

3. Social media is where your customers are. You can achieve a huge scale of engagement by being responsive on social media. 

We get a vast majority of our audience is on social media throughout the day. It’s where they’re at and where it often makes the most sense for them to reach out and get in touch. 

We have more than 1,000 conversations a week on social media!

That’s a lot of eyeballs on screens. Social media channels provide an easy outlet for customers to switch from browsing to chatting at a moment’s notice. More and more those chats are pointed toward brands on social media where customers are beginning to expect quick answers to their problems and authentic engagement with their conversations.

One of the best ways we’ve found to make sure you catch all these conversations is to use a social media engagement tool. There are a lot of great ones out there. For any questions, feel free to contact us at 9560837456