Tuesday, January 7, 2020
Why Removing Complaints is Essential for Startups?
Unlike
established brands that have a team of experts to manage their reputation,
startups usually have a small team. Many startups also have a single person
managing the entire marketing department of an agency. It is very important to remove online complaints registered for
a startup. This is because new brands are entirely dependent upon product
reviews, customer feedback, trust, and reputation.
Also,
consumers may choose to submit complaints on the forums and the form they
choose to. For example, they could leave a complaint on Google reviews, social
media handles like Twitter, Facebook, Reddit, etc or even write a blog on any
social site. Also, with the advent of smartphones, consumers are also reviewing
and rating products in video format. They are choosing sites like Snapchat,
YouTube and Vimeo to submit their experiences.
But, online
reputation has to be managed in many ways. Some of these include contacting the
users or registering complaints, contacting a website or forum, using legal
methods, submitting court orders on search engines, and burying links with SEO
and social media. However, with the growing number of user complaints, it
becomes highly difficult for startups to manage and remove online complaints. At times, SEO blogs also need to be
created to highlight the essence of company products and their uses.
On the other hand, there are many benefits of
managing online reputation for both startups and decade-old brands. These
include higher SEO rankings on search engines like Google and Bing, more sales,
more trustworthy and loyal customers, and more clients. But, if ORM isn’t
looked after on a daily basis then it might have negative or opposite effects.
This means the search engine rankings may decrease, people will stop trusting
the brand, sales will suffer, and clients will seek new vendors.
However, an
internet marketing agency like V4B Digital Solutions Pvt Ltd which has been managing ORM can
surely address these. This is because the company has a vast experience in
reputation management of companies like Aperian Global, CJ Pony Parts, Anthony,
Exandal C, and Havahart. It has been successful in taking care of ORM for these
companies by following a professional approach. It tracks the online presence
of the company, finds influencers and targets the user sentiment for the right
response.
The company has recently expanded its presence to
Singapore. Therefore, if you are seeking an internet marketing company that
provides online reputation management In
Singapore you can get in touch with V4Bdigital.
Tuesday, December 31, 2019
WHY IS ONLINE REPUTATION MANAGEMENT IMPORTANT FOR YOUR BRAND?
The
internet is a space for infinite, unbiased, not changed information, whereas
logs and different social mediums like Facebook, Instagram, Snapchat, and other
people were sharing their views on different subjects in one place. Have you
ever taken this into consideration that many brands and businesses share a
clean image and are under constant scrutiny from the general public of their
views? That’s where we step in! Online reputation management services
are crucial for any brand. We at V4B Digital, make sure
that your brand speaks louder than words!
We
list down a few reasons on how online reputation plays an important role in
creating the social presence of your brand. There are so many digital campaigns
that you can run, and hereby we list down a few;
1.
Improve your Sales
Well,
there is no lie in the fact that almost each one of us does proper research
before making a final purchase. A lot of customers purchase on the basis of the
customer ratings on the product. Studies have reported that the conversions got
doubled from 50% to 100% after Once the customer sees it is rated as five
stars. If you are a brand owner and wishes to know what customers are looking
for, then V4B Digital can share the exact same message & reach the maximum
number of people.
2.
Build Trust and Credibility
A
brand requires the trust of its customers. This is the first step to success.
We are sure that you must be aware of the negative content and the branding that
spreads like wildfire in the virtual space. If your customers don’t have the
confidence in your brand, then there is a high probability of negative
publicity. It becomes very difficult to gain the trust of your audience back
again. Along with this, the costs also become higher. Then you have the right
target audience, and your sales get enhanced in a positive light.
3.
Flaunt your Best Side
Before
you get on a collaboration with various corporations, investors, and banks,
make sure that you have the best virtual image. As many of the individuals and
potential investors will be doing their beforehand research and on the basis of
the same, they’ll be making a final decision. You must have gone through the
Google questions that comes when someone is researching for your business on
the internet, such as:
*
Never use Again
*
Would not recommend this to anyone
*
Worst experience of my life
Conclusion
Well,
we cannot emphasize any further how online reputation can make or break your
brand. If the brand has a positive reputation, then it can open new doors for
more business. For more queries, feel free to contact at 9560837456 or drop us
an e-mail at Support@v4bdigital.com.
Why Does Your Company Need to Hire an Internet Marketing Agency?
Internet marketing incorporates many forms of
marketing. These include email marketing, social media marketing (SMM), search
engine optimization (SEO), and pay per click (PPC) campaign management. Apart
from this, an inbound marketing team would always need to look out for viral or
trending posts. But, this isn’t possible if you have an inbound marketing team
because if they are on leave then your work might suffer. This is problematic , especially during national holidays. However, the same cannot be said about an internet marketing agency like
V4Bdigital.
Apart from the benefit of being available anytime,
an internet marketing agency like
V4Bdigital can offer many other benefits. It can provide a greater return on
investment (ROI) for all marketing campaigns and tasks. If you outsource a
company then you need to worry only about meeting the potential customers for
your company.
An internet
marketing agency will also free you from worrying about hiring the right
marketing employees. Additionally, you won’t have to train as well as manage
payroll, and salaries of your employees. An outsourced marketing company can
deliver the best results for you based on your budget, and campaign requirements.
It can do so after looking at your old campaigns, budget, and sharing valuable
content. Apart from managing the best ROI from your paid campaign, there are
other benefits.
Your website needs to increase traffic all the time
so that you can meet the right and potential customers. This can only happen if
you manage your SEO and SMM properly. An internet
marketing agency takes care of this requirement. It manages SEO by
increasing organic search results, link building, on-page SEO, keyword
research, content marketing and generating activity reports. Also, it manages
SMM by setting up social media accounts, creating a buzz, increasing customer
engagement as well as satisfaction, increasing social votes, and followers. So,
go ahead and hire your digital marketing agency.
Saturday, November 30, 2019
The Secret To Having A Strong Online Presence
In a world where consumers have instant
access to information, the best brands are those that provide accessibly,
relevant, and valuable information in the online realm.
According to various reports from Google,
users are not defined by a long chain of consumer behavior anymore. For
example, how long does it take you to decide to make a purchase or book a
getaway? These user habits take place only in seconds, a term coined
“micro-moments” by Google.
As the best Internet marketing agency,
we know how to meet your target audience during these “micro-moments” and
provide them with a strong message that sells.
Accessing the “now”
How many times have you browsed the
internet or an application while waiting in line or commuting to work?
We believe that even the right message
needs to be optimized to make an impact. This is where our experienced web
developers have made a big difference in improving our clients’ online
presence.
By redesigning their website into a responsive
grid with a flawless user interface (UI), visitors now spent a long time on
their page. This, along with other changes, improved their SEM & SEO
drastically, allowing them to rank higher on search engines.
Our creative designers implement innovative
coding, technology, and design trends making for an
unparalleled web user experience (UX), allowing your brand to be brilliantly
showcased online. Armed with an award-winning marketing agency, you will be ready
to meet your audience with powerful and engaging information, the moment they
are searching.
How to make your website stand out
Optimize your SEM and SEO – let a skilled
website designer help you increase your ranking in online search results so
your intended audience can find you easier.
Upgrade your user interface (UI) – strong
performance and increased web responsiveness allows your user to navigate
through your content more efficiently, and enjoy doing so.
Upgrade your user experience (UX) – a
trendy design using the right would increase engagement and overall time spent
on your website! Here, graphics that are at par with your brand, animations and
even the typography plays a huge part in holding your user’s attention and
changing the way they think about your brand.
Use the right content management system
(CMS) – the best marketing consulting firms will audit your current webpage or
advise you on the best platform to use based on your content and requirements
(such as WordPress, Drupal, Joomla or even custom builds). Correct CMS and API
integration is essential to have a functional website or landing page.
Tuesday, November 26, 2019
The Keys to Epic Engagement on Social Media
It doesn’t get much better than a moment of the delight on social media.
We love the brands that deliver these
moments to customers (as customers for some of these brands, we particularly
love when it happens to us). And we at V4B Digital Solutions aim to
deliver delight on a regular basis when we interact with customers online, too.
Social media engagement seems like a slam
dunk strategy. Everyone should be doing it, right? But it certainly comes with
its blind spots and questions.
Should
you are replying to everyone?
How
can you make sure you capture all your mentions?
What
are the best ways to respond quickly?
In this post, we’ll run through some of the
reasons why investing in engagement makes business sense, and we’ll touch on
the specific tips and workflows to master engagement on Instagram, Facebook,
and Twitter.
One of the quickest and easiest ways to set
yourself apart on social media is simply to reply. If you reply to all
your customers, all the time, with a helpful and happy response, then you’re
really ahead of the curve.
That’s right, all it takes is engaging with
the people who want to engage with you. You’ve probably heard this stat before:
“88%
of brands don’t respond to messages that need a reply.”
Really! You can be among that elite 12
percent, simply by engaging.
We’d love to give you some tips on how to
do just that.
Before we get into the specifics for tools
and workflows on the major social networks, let’s start by discussing some of
the benefits and “why” for social media engagement.
We want to help you get there. Here’s a
guide on all things customer support and social media with dozens of tips that
you can implement today and begin to delight your customers by an InternetMarketing Agency.
1. Social media engagement is public
With social media engagement, you will
naturally amplify your brand’s voice and tone, plus you’ll have your
interactions front-and-center before a larger audience.
(DMs excluded.)
Think about some of the private interactions
you have with your customers, like with traditional customer care channels like
email, which are private, 1-to-1 interactions. But with social channels like
Twitter, these interactions can be public — at least to start. The same goes for
engaging with your audience in Instagram comments or Facebook reviews.
You’re already wow-ing your audience in
other channels like email and live chat.
With social media, the awesomeness you’re
delivering is visible to everyone. Those amazing audience interactions
that create strong word of mouth marketing for you are now amplified to a much
larger audience. Existing and potential customers get to see firsthand that
you’re responsive and actively supporting your products or services.
2. Social media engagement is fast and focused
You can deliver delight very fast and in a
focused way, chatting with your audience about specific topics and campaigns or
helping solve particular problems that they’re facing.
With a focus on the short and sweet,
something magical happens:
* The barrier to entry for your audience
drops dramatically. They have an easy way to converse with you, anytime.
* Focused and specific topics mean you can
reply faster and engage deeper. We love diving into a marketing conversation
with our audience members in a Twitter thread or helping answer questions in a
DM
3. Social media is where your customers
are. You can achieve a huge scale of engagement by being responsive on social
media.
We get a vast majority of our audience is
on social media throughout the day. It’s where they’re at and where it often
makes the most sense for them to reach out and get in touch.
We have more than 1,000 conversations a week on social media!
That’s a lot of eyeballs on
screens. Social media channels provide an easy outlet for customers to
switch from browsing to chatting at a moment’s notice. More and more those
chats are pointed toward brands on social media where customers are beginning
to expect quick answers to their problems and authentic engagement with their
conversations.
One of the best ways we’ve found to make
sure you catch all these conversations is to use a social media engagement
tool. There are a lot of great ones out there. For any
questions, feel free to contact us at 9560837456
Wednesday, November 20, 2019
Do you need an Agency for Your Social Media Marketing?
Some of the very best brands on social
media get by with a little help from their friends — agencies, consultants and
strategists.
If the agency route is one you’ve thought
about exploring, then we think you’ll find a lot to love in this collection of
agency advice, tips, and strategy. Or if you already have an agency on board,
then hopefully some of our examples will inspire your next collaboration.
Keep reading as we discuss how to know if
you need an agency, which factors to consider when looking for an ideal
partner, and some examples of agency partnerships done well. We hope you find
just the advice you need here!
Several of the most beautiful and effective
brands on social media get the job done with a one-person social media team or
a small group.
Many brands have chosen to go the
ultra-lean route: Hiring an expert like V4B Digital Solutions and giving
us the resources to make magic happen. More and more, those resources take the
form of a marketing agency.
And this fits with the way that the agency
landscape has evolved, too. Most recently, there’s been a shift toward
project-based agency work rather than the “agency of record” model that used to
be the standard.
It can be hard to know when to look for
help. There are costs involved: both monetary and time. Even more so, you’re
probably used to do most social media work solo, it’s tricky to know when to
ask for help.
If in doubt, we think these questions can
be good to think on:
* Are you struggling to get more followers?
* Are you struggling to increase your
engagement rate?
* Do you need an outside perspective and
expertise on your social media strategy and goals?
* Are you unsure how to see or measure ROI
for your social media marketing?
* Do you feel unable to achieve your social
media goals because of constraints on your time and resources?
* Do you have an extra budget for social media
and aren’t sure how to get the best use out of it?
Answering yes to any of these questions
would be a signal to give agencies a closer look.
It can also be useful to get a sense of
what exactly a social media agency can do for you. They can do a lot! I know
the list surprised me the first time I saw it. There’s a ton beyond merely
content creation.
Just check out this list:
* Agencies can help with the basics of
social media management — using tools like Buffer to plan and schedule content,
plus replying and engaging with users
* They can come up with your social media
strategy
* They can execute your strategy
* They can do paid social
* Content development
* Community management
* Analytics and ROI analysis
The most common solutions that agencies
provide are social media management and paid social. But truly, whatever
you can dream up for social media, an agency can help make it happen.
Thanks for reading! Feel free to connect
with our team at 9560837456
Read More: Remove Online Complaints
Tuesday, November 12, 2019
3 Digital-Marketing Tips for Bootstrapped Startups
Launching
a bootstrapped start-up comes with a competition of millions of other start-ups
that consumers are bombarded with quirky/sales & marketing messages
throughout. Now that you want to make your presence available to your target the audience, you must take the specialization into the digital marketing steps
that will go a long way ahead! We at V4B Digital are
an Internet Marketing Agency which lists down a few
marketing tips for budding start-ups:
1.
Social is the new Black!
One
of the most cost-effective tools to market your newly-established start-up is
via social media. It offers an easy medium to reach millions and promote
your brand at a shoe-string budget. Create your brand’s voice with this medium
and know that consistency is the key. There are various apps like Buffer where
you can frequently create a uniformity of the posts and streamline them daily
or alternatively, however you may like to publish.
2.
Small steps will lead to a big way!
All
the social platforms have their own importance; try doing small investments and
experiment with the best ROI for your start-up. While Twitter still provides a
good amount of organic engagement, the microblogging platform also has paid
solutions for businesses, with one being sponsored tweet. By providing a
sponsored tweet, higher engagement will most likely to occur with followers.
Sell your unique selling proposition which will give confirmed results, create
some engaging content that users will pay to play.
3.
Do outreach yourself:
Content
is your king. Make sure that you’re outreaching and following the right set of
target audience via effective content marketing. Amplify your content via
various branded tools to make it a steal-deal for your start-up.
There
are so many clients and customers that will reach out in LinkedIn groups or
industry forums, and contribute to other popular sites that your consumers
might visit. Invest a few hours a week to outreach or off-site writing and you're the start-up will begin to gain traction in no-time!
Well,
we won’t deny that a bootstrapped start-up does not get enough funds, and to
make it reach to millions of eyes is a hard task. The few pointers like keeping
the marketing costs low and capitalizing on successful digital opportunities,
it’ll make sure that you improve your brand’s visibility without sacrificing a
large budget. For any queries, feel free to contact us at +(91) 9560837456 or
drop us an e-mail at Support@v4bdigital.com